The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Have a good choice!
Agency: E.Co.,Ltd. / Tokyo
Client: GRILL BURGER CLUB SASA Category: Collateral Design / P.O.P. and In-Store - Single
Karate Boy
Agency: GREY tokyo / Tokyo
Client: NINSEIKAN KARATE SCHOOL Category: Collateral Design / P.O.P. and In-Store - Single
Karate Girl
Agency: GREY tokyo / Tokyo
Client: NINSEIKAN KARATE SCHOOL Category: Collateral Design / P.O.P. and In-Store - Single
POPCORN SOFA
Agency: Ogilvy Brasil / são paulo
Client: MAGAZINE LUIZA Category: Collateral Design / P.O.P. and In-Store - Single
Celebrity Tap
Agency: Droga5 / New York
Client: UNICEF Category: Integrated Branding / Public Service Campaign
Enjoy The Ride
Agency: 303Lowe / Subiaco
Client: The Office of Road Safety Category: Integrated Branding / Public Service Campaign
Nothing
Agency: NAIL / Providence
Client: Rhode Island Community Food Bank Category: Integrated Branding / Public Service Campaign
The PEDIGREE® Adoption Drive
Agency: WHYBIN\TBWA\TEQUILA\ / Pyrmont
Client: MARS PETCARE Category: Integrated Branding / Public Service Campaign
Vending Machine
Agency: Grey Group - China / Shanghai
Client: World kitchen Category: Outdoor Design / Street Furniture
Cement Truck
Agency: Proximity Canada/BBDO Toronto / Toronto
Client: smart Canada Category: Outdoor Design / Street Furniture
MINI Parked Car Locator
Agency: TAXI Canada Ltd. / Toronto
Client: MINI Canada Category: Outdoor Design / Street Furniture
Eagle/owl/leopard
Agency: GREY tokyo / Tokyo
Client: WASHIN OPTICAL CO., LTD. Category: Outdoor Design / Transit - Campaign
Launch of White Collar Hippies
Agency: BBDO India / Mumbai
Client: White Collar Hippies Category: Outdoor Design / Transit - Campaign
Unclear series [Nessie] [UFO] [Bigfoot]
Agency: GREY tokyo/G2 JAPAN / Tokyo
Client: WASHIN OPTICAL CO., LTD. Category: Outdoor Design / Transit - Campaign
Tamiya
Agency: Ogilvy & Mather Vietnam / Hochiminh
Client: TAMIYA Category: Outdoor Design / Transit - Campaign
Lego
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Lego Singapore Pvt Ltd Category: Outdoor Design / Transit - Campaign
Let It Blend
Agency: Perfil252 / Belo Horizonte
Client: Xitam Category: Outdoor Design / Transit - Campaign
Luxurious
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Collateral / P.O.P. and In-store - Single
Special Bench
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Nike Category: Collateral / P.O.P. and In-store - Single
Curiosism Installation
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Pinacoteca Museum Category: Collateral / P.O.P. and In-store - Single
Pub Paintings: Quill
Agency: TBWA\Chiat\Day / New York
Client: Jameson Category: Collateral / P.O.P. and In-store - Single
When food attacks
Agency: Brand David, New Delhi / New Delhi
Client: Soliance Pharma Products Category: Collateral Design / P.O.P. and In-Store - Campaign
Architectural hardware company
Agency: cosmos / Tokyo
Client: Koyama Kanamono Category: Collateral Design / P.O.P. and In-Store - Campaign
Pictogram series[camera] [headlight] [golf club] [bullet]
Agency: GREY tokyo / Tokyo
Client: WASHIN OPTICAL CO., LTD. Category: Collateral Design / P.O.P. and In-Store - Campaign
Fingerprints
Agency: TBWA\ India / Mumbai
Client: Imagine Category: Collateral Design / P.O.P. and In-Store - Campaign
Day One
Agency: Droga5 / New York
Client: Prudential Category: Integrated Branding / Consumer Campaign
DIPS DESPERADO
Agency: Abbott Mead Vickers BBDO / London
Client: PEPSICO DORITOS Category: Integrated Branding / Consumer Campaign
The Snickers Play Hungry, But Not Literally Hungry Integrated Campaign
Agency: BBDO / New York
Client: Mars Chocolate North America/Snickers Category: Integrated Branding / Consumer Campaign
Google Chrome: The Web Is What You Make of It
Agency: BBH / New York + Google Creative Lab / New York
Client: Google Category: Integrated Branding / Consumer Campaign
Best Test Drive. Ever. Period. Integrated Campaign
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: MINI USA Category: Integrated Branding / Consumer Campaign
Break Up
Agency: Clemenger BBDO Melbourne / Melbourne
Client: National Australia Bank Category: Integrated Branding / Consumer Campaign
Small Business Gets an Official Day
Agency: CP+B / Digitas / Boulder
Client: American Express Category: Integrated Branding / Consumer Campaign
Kraft Mac and Cheese Integrated
Agency: CP+B / Boulder
Client: Kraft Category: Integrated Branding / Consumer Campaign
Future Classics
Agency: Garbergs / Stockholm
Client: Nordiska Kompaniet - NK Category: Integrated Branding / Consumer Campaign
Long Live Imagination, Project Imagin8ion
Agency: Grey / New York
Client: Canon Category: Integrated Branding / Consumer Campaign
Wall of Fame
Agency: kempertrautmann gmbh / Hamburg
Client: edding International GmbH Category: Integrated Branding / Consumer Campaign
Mayhem
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Category: Integrated Branding / Consumer Campaign
Hot Wheels For Real
Agency: Mistress / Venice
Client: Mattel Inc. Category: Integrated Branding / Consumer Campaign
German Style
Agency: Ogilvy & Mather Ukraine / Kiev
Client: Bank Forum Commerzbank Group Category: Integrated Branding / Consumer Campaign
Be the Coach
Agency: Ogilvy Cape Town / Cape Town
Client: South African Breweries Category: Integrated Branding / Consumer Campaign
Fruit Figures
Agency: Scholz & Friends / Berlin
Client: Fresh’N’Friends Category: Integrated Branding / Consumer Campaign
Jameson Legend
Agency: TBWA\Chiat\Day / New York
Client: Jameson Category: Integrated Branding / Consumer Campaign
The Voiceless Campaign
Agency: TBWAHuntLascaris - Johannesburg / Sandton
Client: The Zimbabwean Newspaper Category: Integrated Branding / Consumer Campaign
Dodge Journey: Search Engine for the World Wide World
Agency: Wieden+Kennedy Portland / Portland
Client: Dodge Category: Integrated Branding / Consumer Campaign
Going Home
Agency: BBDO Proximity Berlin / Duesseldorf
Client: Daimler AG MBVD/VPS Category: Cinema Advertising / Short Form - Under :90 - Single
Anthem
Agency: BBDO / New York
Client: Johnson & Johnson Category: Cinema Advertising / Short Form - Under :90 - Single
Award:
2012 Design Merit Award
Agency:
E.Co.,Ltd. / Tokyo
Client:
GRILL BURGER CLUB SASA
Title:
Have a good choice!
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
12145D
Award:
2012 Design Merit Award
Agency:
GREY tokyo / Tokyo
Client:
NINSEIKAN KARATE SCHOOL
Title:
Karate Boy
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
12146D
Award:
2012 Design Merit Award
Agency:
GREY tokyo / Tokyo
Client:
NINSEIKAN KARATE SCHOOL
Title:
Karate Girl
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
12147D
Award:
2012 Design Merit Award
Agency:
Ogilvy Brasil / são paulo
Client:
MAGAZINE LUIZA
Title:
POPCORN SOFA
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
12148D
Award:
2012 Design Merit Award
Agency:
BBDO / New York
Client:
American Red Cross
Title:
Stuff
Category:
Broadcast Design / Animation
Annual ID:
12198D
Award:
2012 Design Merit Award
Agency:
BBDO / New York
Client:
FedEx
Title:
Enchanted Forest
Category:
Broadcast Design / Animation
Annual ID:
12199D
Award:
2012 Design Merit Award
Agency:
Joe Public / Rivonia
Client:
Clover
Title:
Milky Way
Category:
Broadcast Design / Animation
Annual ID:
12200D
Award:
2012 Design Merit Award
Agency:
Marcel / Paris
Client:
France 24
Title:
THE BIRDS
Category:
Broadcast Design / Animation
Annual ID:
12201D
Award:
2012 Advertising Merit Award
Agency:
Droga5 / New York
Client:
UNICEF
Title:
Celebrity Tap
Category:
Integrated Branding / Public Service Campaign
Annual ID:
Award:
2012 Advertising Merit Award
Agency:
303Lowe / Subiaco
Client:
The Office of Road Safety
Title:
Enjoy The Ride
Category:
Integrated Branding / Public Service Campaign
Annual ID:
12522G
Award:
2012 Advertising Merit Award
Agency:
NAIL / Providence
Client:
Rhode Island Community Food Bank
Title:
Nothing
Category:
Integrated Branding / Public Service Campaign
Annual ID:
12523G
Award:
2012 Advertising Merit Award
Agency:
WHYBIN\TBWA\TEQUILA\ / Pyrmont
Client:
MARS PETCARE
Title:
The PEDIGREE® Adoption Drive
Category:
Integrated Branding / Public Service Campaign
Annual ID:
12524G
Award:
2012 Design Merit Award
Agency:
Grey Group - China / Shanghai
Client:
World kitchen
Title:
Vending Machine
Category:
Outdoor Design / Street Furniture
Annual ID:
12178D
Award:
2012 Design Merit Award
Agency:
Proximity Canada/BBDO Toronto / Toronto
Client:
smart Canada
Title:
Cement Truck
Category:
Outdoor Design / Street Furniture
Annual ID:
12179D
Award:
2012 Design Merit Award
Agency:
TAXI Canada Ltd. / Toronto
Client:
MINI Canada
Title:
MINI Parked Car Locator
Category:
Outdoor Design / Street Furniture
Annual ID:
12180D
Award:
2012 Design Merit Award
Agency:
GREY tokyo / Tokyo
Client:
WASHIN OPTICAL CO., LTD.
Title:
Eagle/owl/leopard
Category:
Outdoor Design / Transit - Campaign
Annual ID:
12167D
Award:
2012 Design Merit Award
Agency:
BBDO India / Mumbai
Client:
White Collar Hippies
Title:
Launch of White Collar Hippies
Category:
Outdoor Design / Transit - Campaign
Annual ID:
12173D
Award:
2012 Design Merit Award
Agency:
GREY tokyo/G2 JAPAN / Tokyo
Client:
WASHIN OPTICAL CO., LTD.
Title:
Unclear series [Nessie] [UFO] [Bigfoot]
Category:
Outdoor Design / Transit - Campaign
Annual ID:
12174D
Award:
2012 Design Merit Award
Agency:
Ogilvy & Mather Vietnam / Hochiminh
Client:
TAMIYA
Title:
Tamiya
Category:
Outdoor Design / Transit - Campaign
Annual ID:
12175D
Award:
2012 Design Merit Award
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
Lego Singapore Pvt Ltd
Title:
Lego
Category:
Outdoor Design / Transit - Campaign
Annual ID:
12176D
Award:
2012 Design Merit Award
Agency:
Perfil252 / Belo Horizonte
Client:
Xitam
Title:
Let It Blend
Category:
Outdoor Design / Transit - Campaign
Annual ID:
12177D
Award:
2012 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
Luxurious
Category:
Collateral / P.O.P. and In-store - Single
Annual ID:
12235A
Award:
2012 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / Sao Paulo
Client:
Nike
Title:
Special Bench
Category:
Collateral / P.O.P. and In-store - Single
Annual ID:
12236A
Award:
2012 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / Sao Paulo
Client:
Pinacoteca Museum
Title:
Curiosism Installation
Category:
Collateral / P.O.P. and In-store - Single
Annual ID:
12237A
Award:
2012 Advertising Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Jameson
Title:
Pub Paintings: Quill
Category:
Collateral / P.O.P. and In-store - Single
Annual ID:
12238A
Award:
2012 Design Merit Award
Agency:
Brand David, New Delhi / New Delhi
Client:
Soliance Pharma Products
Title:
When food attacks
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
12149D
Award:
2012 Design Merit Award
Agency:
cosmos / Tokyo
Client:
Koyama Kanamono
Title:
Architectural hardware company
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
12150D
Award:
2012 Design Merit Award
Agency:
GREY tokyo / Tokyo
Client:
WASHIN OPTICAL CO., LTD.
Title:
Pictogram series[camera] [headlight] [golf club] [bullet]
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
12151D
Award:
2012 Design Merit Award
Agency:
TBWA\ India / Mumbai
Client:
Imagine
Title:
Fingerprints
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
12152D
Award:
2012 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Prudential
Title:
Day One
Category:
Integrated Branding / Consumer Campaign
Annual ID:
Award:
2012 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
PEPSICO DORITOS
Title:
DIPS DESPERADO
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12504G
Award:
2012 Advertising Merit Award
Agency:
BBDO / New York
Client:
Mars Chocolate North America/Snickers
Title:
The Snickers Play Hungry, But Not Literally Hungry Integrated Campaign
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12505G
Award:
2012 Advertising Merit Award
Agency:
BBH / New York + Google Creative Lab / New York
Client:
Google
Title:
Google Chrome: The Web Is What You Make of It
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12506G
Award:
2012 Advertising Merit Award
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
MINI USA
Title:
Best Test Drive. Ever. Period. Integrated Campaign
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12507G
Award:
2012 Advertising Merit Award
Agency:
Clemenger BBDO Melbourne / Melbourne
Client:
National Australia Bank
Title:
Break Up
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12508G
Award:
2012 Advertising Merit Award
Agency:
CP+B / Digitas / Boulder
Client:
American Express
Title:
Small Business Gets an Official Day
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12509G
Award:
2012 Advertising Merit Award
Agency:
CP+B / Boulder
Client:
Kraft
Title:
Kraft Mac and Cheese Integrated
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12510G
Award:
2012 Advertising Merit Award
Agency:
Garbergs / Stockholm
Client:
Nordiska Kompaniet - NK
Title:
Future Classics
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12511G
Award:
2012 Advertising Merit Award
Agency:
Grey / New York
Client:
Canon
Title:
Long Live Imagination, Project Imagin8ion
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12512G
Award:
2012 Advertising Merit Award
Agency:
kempertrautmann gmbh / Hamburg
Client:
edding International GmbH
Title:
Wall of Fame
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12513G
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Allstate
Title:
Mayhem
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12514G
Award:
2012 Advertising Merit Award
Agency:
Mistress / Venice
Client:
Mattel Inc.
Title:
Hot Wheels For Real
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12515G
Award:
2012 Advertising Merit Award
Agency:
Ogilvy & Mather Ukraine / Kiev
Client:
Bank Forum Commerzbank Group
Title:
German Style
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12516G
Award:
2012 Advertising Merit Award
Agency:
Ogilvy Cape Town / Cape Town
Client:
South African Breweries
Title:
Be the Coach
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12517G
Award:
2012 Advertising Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Fresh’N’Friends
Title:
Fruit Figures
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12518G
Award:
2012 Advertising Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Jameson
Title:
Jameson Legend
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12519G
Award:
2012 Advertising Merit Award
Agency:
TBWAHuntLascaris - Johannesburg / Sandton
Client:
The Zimbabwean Newspaper
Title:
The Voiceless Campaign
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12520G
Award:
2012 Advertising Merit Award
Agency:
Wieden+Kennedy Portland / Portland
Client:
Dodge
Title:
Dodge Journey: Search Engine for the World Wide World
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12521G
Award:
2012 Advertising Merit Award
Agency:
BBDO Proximity Berlin / Duesseldorf
Client:
Daimler AG MBVD/VPS
Title:
Going Home
Category:
Cinema Advertising / Short Form - Under :90 - Single
Annual ID:
12413T
Award:
2012 Advertising Merit Award
Agency:
BBDO / New York
Client:
Johnson & Johnson
Title:
Anthem
Category:
Cinema Advertising / Short Form - Under :90 - Single
Annual ID:
12414T
